Meet Heather

Heather Koffler

Owner & Firearms Enthusiast

Heather Koffler has been running the show at River Valley Arms & Ammo since day one, when she teamed up with her dad and brother, Zach, to open the shop in 2013. She’s been obsessed with firearms since she bagged her first deer at 12, and let’s just say, she’s never looked back.

But here’s the catch: Heather realized that the firearms industry was seriously lacking when it comes to gear and services for women. So, she decided to fix that herself. Now, at River Valley Arms & Ammo, Heather’s on a mission to make sure women have access to gear that actually fits and training that doesn’t feel awkward.

heather standing with a suppressed browning x bolt
More than just a firearms trailblazer.

—Innovative, Empowering, Passionate

She’s the woman turning “I feel out of place here” into “I’ve got the perfect gear and the confidence to match.”

She’s passionate about your Second Amendment rights, of course. But she’s also serious about coffee, great hunting stories, and making sure women don’t feel out of place in a world that’s often dominated by men.

heather shooting a handgun with a casing flying out

Heather’s Credentials

And now, let’s talk about something Heather’s REALLY passionate about: bath time gun shopping sprees. Yep, you read that right. Heather has turned shopping for firearms into an art form—multitasking like a pro while soaking in the tub. Don’t worry, she’s not pulling any punches when it comes to finding her next favorite gun. It’s all part of the hunt—and she’s making it look good.

So, if you need gear that fits, training that’s actually fun, or just want to talk guns (or hear about her latest bath time purchase), Heather’s your girl. Reach out with questions, comments, or to swap some killer hunting stories.

Whatever your experience level,

We’ll guide you every step of the way.

We may be small, but we know how to make things happen! From your first firearm purchase to advanced trainings, we’ll take care of you.

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