The most badass collection of gear you’ll ever need
Shooting Accessories and RVAA Apparel
Let’s get one thing straight: gear matters. Whether you’re out in the backwoods stalking deer, on the range working your aim, or just shooting the breeze at your favorite dive, you need apparel and accessories that go as hard as you do. And here at River Valley Arms & Ammo, you can grab the cool shit that everyone wants and unique products that no one else has.
Apparel That Speaks for Itself
(And Maybe a Bit for You, Too)
You probably already have a closet full of basic tees and hoodies. But you’re not here to blend into the crowd, are you? Our apparel collection says what you’d want it to, without even opening your mouth. We’re talking rugged, comfortable, and – most importantly – unashamedly bold.
Our T-shirts are soft enough to become your go-to, but tough enough to survive whatever you put them through. You want something to wear for those chilly dawn hunts? Our hoodies are warm, functional, and the kind of thing you’ll grab again and again. And, of course, we’ve got hats and beanies that can handle your adventures without breaking a sweat.

It’s Not Just About the Apparel
—The Accessories Are Here to Get Things Done
Let’s talk accessories, because if you’re serious about what you do, you know that having the right gear can make all the difference. Tactical belts? Check. Range bags? Yep, we’ve got those covered.
These aren’t your flimsy, bargain-bin accessories. We’re talking durable, well-made, and built to withstand the real world – and then some. Our bags and cases are designed to protect your gear from scratches, dust, bumps, and, let’s face it, the abuse they’ll go through on your way to and from the range.

More Than Just Gear
—It's a Lifestyle
The truth is, at River Valley Arms & Ammo, we know this is about more than just looking cool. It’s about a certain way of life – one where you don’t settle for half measures. We’re here to keep you outfitted in gear that lasts, that serves a purpose, and that gives you that edge wherever you are.
So, if you’re the type who puts quality over flash, substance over style (while still looking damn good), you’re our kind of people. This is your one-stop shop for no-nonsense, high-quality apparel and accessories that are as ready as you are.
Our Favorite Accessories & Apparel
At River Valley Arms and Ammo, we know what you actually need in your gear bag and your coffee mug, so we cut the fluff and get straight to the good stuff. These are the go-tos for the folks who know their way around a range and won’t settle for less.
Rusteprufe Gun Wipes
They keep your guns from turning into rusty relics no matter where you haul them.
Axil Ear Pro
Because going deaf doesn’t make you tougher.
Undertech Carry Leggings
Finally, leggings that understand the job isn’t just yoga class.
Heroes Rise Coffee
For those mornings when only the real stuff will cut it.

Whatever your experience level,
We’ll guide you every step of the way.
We may be small, but we know how to make things happen! From your first firearm purchase to advanced trainings, we’ll take care of you.